Rainer on Healthy Churches

Five Warning Signs

What were some of the warning signs my team saw? Though the list is not exhaustive, these five issues were common. Some of the churches had one or two on the list; some had all five.

1. The church has few outwardly focused ministries. Most of the budget dollars in the church are spent on the desires and comforts of church members. The ministry staff spends most of its time taking care of members, with little time to reach out and minister to the community the church is supposed to serve.

2. The dropout rate is increasing. Members are leaving for other churches in the community, or they are leaving the local church completely. A common exit interview theme we heard was a lack of deep biblical teaching and preaching in the church.

3. The church is experiencing conflict over issues of budgets and building. When the focus of church members becomes how the facilities and money can meet their preferences, church health is clearly on the wane.

4. Corporate prayer is minimized. If the church makes prayer a low priority, it makes God a low priority.

5. The pastor has become a chaplain. The church members view the pastor as their personal chaplain, expecting him to be on call for their needs and preferences. When he doesn’t make a visit at the expected time, or when he doesn’t show up for the Bible class fellowship, he receives criticism. In not a few cases, the pastor has lost his job at that church because he was not omnipresent for the church members.

Where Do We Go from Here?

The bad news is that few churches recover if the patterns above become normative. The church is a church in name only. It is self-gratifying rather than missional. It is more concerned about great comfort than the Great Commission and the Great Commandment.

The good news is that a few churches have moved from sickness to health. The path was not easy. It first required that the congregants be brutally honest with themselves and God. It does no good to speak glowingly of a church that is unhealthy and getting worse.

Many of the turnaround churches we consulted then moved to a time of corporate confession and repentance. They confessed to God their lack of obedience and their selfish desire for their own comfort.

And still other churches made an intentional effort to shift the ministries and the money of the church to a greater outward focus. This step can be particularly painful since a number of church members often protest with vigor that their needs are no longer being met.

James Valentine on Jesus All About Life

When did branding become the universal panacea to any problem? From the NRL to vanilla Coke, it's not that there's a problem with the thing itself, there's a problem with the branding.

In the past few weeks no less than Australia and Christianity has announced that they need to look at their branding. I'm not sure what to make of a faith that has branding issues. Of a Creator who's putting pressure on the marketing department. You want to bring the waverers in? I don't know ? lightning bolt? Big voice from the sky? Some water into wine? I'd say branding issues dealt with.

But instead of upwardly referring the problem, this coalition of 20 Christian churches found through their market research that almost everything about themselves was on the nose; God, church, religion, holy, faith ? all of them with less brand loyalty than Hyundai. The only one who was maintaining a strong market share was Jesus ? up there with iphone, apparently.

So the churches have responded with a series of billboards. The billboards show a picture of a child at the seaside. Slogan, Thank You For the Beaches, Jesus. As powerful as a puppy with a roll of toilet paper.

If only they'd come to me. You want an impactful billboard? There's only one model. Get big red and yellow signs up along major roads, reading DO YOU WANT A LONGER AFTER LIFE? In three months replace it with PRAY LONGER. AND HARDER.

With a bit of luck you'd get plenty of attendant controversy, lots of mileage in the news columns, plenty of outraged letters and before you know it, you're getting more coverage than a condom on the Pope.

And you haven't even offered to deliver Holy Water via a nasal spray.

Branding's a cult and a religion in itself. It's an article of faith now that if there's a problem then you have to fix the brand. As irresistible as it is to mix religion and branding ? that crucifix was pretty effective logo for a millennia or so wasn't it? Only surpassed today apparently by the Golden Arches ? it's ludicrous isn't it?


James Valentine is an ABC radio broadcaster, writer, and a former member of the 1980s rock band, The Models.